Get a FREE CFO Session: +1-512-574-0959

BOOKKEEPING FOR FUNDED

The best bookkeeping partner for changing the world

Solid financials help de-risk your next venture capital round. Work with an expert.

AFFORDABLE  BOOKKEEPING AND ACCOUNTING

Check out Kruze’s affordable monthly bookkeeping options.

Monthly Company Expenses

Monthly costs vary based on your needs and company expenses.

$5,000

monthly  expenses

l

Basic Bookkeeping

Ideal for angel funded companies

Starting at $275 per month 

 

  • Dedicated Bookkeeper
  • Operations in 1 State
  • No HR Services
  • No State Tax Compliance

Founder Timesaver

Great for busy founders

Starting at $375 per month 

 

  • Dedicated Accountant
  • Operations in 2 States
  • HR Services Available
  • State and Local Tax Compliance

Premium

Ideal for high-growth, well-funded businesses

LET’S TALK 

  • Controller or Fractional CFO
  • Multiple States, International
  • HR Services Available
  • State and Local Tax Compliance
  • Complex Revenue Recognition
  • Custom Reporting

What does a bookkeeper do?

Aconter bookkeepers will help your  accurate, up-to-date financial statements that you can use to manage your business’ growth and cash flow. The basic tasks we will handle are the same as what any other quality bookkeeping provider would do – except that we have developed highly automated systems, and our team is experienced handling the nuances of early-stage, venture funded companies.

Our account managers have an average of 11 years of experience, and are experts on helping young, funded businesses with their bookkeeping. But that experience helps our team go beyond simple, outsourced bookkeeping, and offer financial advice and due diligence help that other accounting firms can not match.

We think bookkeepers  should provide the following services to early-stage, VC backed companies:

Recording financial transactions – When revenue or expenses happen, it’s your bookkeeper’s job to record these into your company’s accounting system. This probably involves categorizing the “transaction” in a way that makes sense, say a payment to your payroll provider as a payroll expense. Traditionally this work was all done manually, but Aconter is a pioneer is using automated systems to make this process faster (and cheaper for our clients!) By using a combination of off-the-shelf accounting solutions like Expensify and Bill.com, plus custom built software, Kruze can quickly and accurately record the vast majority of your company’s transactions without you or your Aconter bookkeeper having to do anything. However, automation is not enough. Early-stage companies move quickly, and you need an experienced bookkeeper or accountant to review your books and financial records to make sure that the automated systems haven’t made any errors. There are particular moments when automated systems are likely to introduce mistakes, such as when employee benefits are changed. Our team is trained to look for specific errors based on your company’s stage.

Revenue recognition – Many companies raise their next round of venture capital based on their revenue growth. Many early-stage CEOs use a variety of dashboards to visualize their revenue. Smart VCs will check to see what the difference is between the CEO’s revenue number and the actual financial statements recognized revenue. Making the accounting statements correctly mirror these dashboards is not as simple as it sounds! Kruze uses automated systems to record the revenue. But, correct accounting relies on more than just data feeds, and our team knows the questions to ask our CEOs for the information needed to produce GAAP revenue. Incorrect revenue recognition is one of the biggest reasons startups switch to Kruze as their bookkeeper, especially the online bookkeepers with questionable accounting experience that claim to do everything with “automation” – which is really a code word for the founder having to code everything correctly.

Reconciling accounts – Companies that raise venture capital need to have accurate books – in fact, a company’s executives typically promise recurring delivery of accurate financial records to venture investors in the funding documents. Reconciliation is an important step in bookkeeping. This is when your bookkeeper makes sure that the different records balance, and that the money leaving an account (like your company’s bank account) matches the actual money spent. Reconciliation is an especially important part of bookkeeping for funded companies, since investors (and potential acquirer) expect accrual accounting and financials that are close to GAAP. Kruze helps set up connected, automated systems that help do much of this work automatically. But, we go the next step and have our experienced team do several levels of reviews to help catch anything that the automated systems might miss.

Managing bill pay – Early-stage companies need to carefully manage their burn, and best in class bill pay helps give founders the controls they need to preserve cash. Kruze clients use bill.com, which is a leading provider of accounts payable for companies of all sizes. An automated bill pay system also integrates directly into accounting software, minimizing the amount of data entry.

Preparing financial statements – Investors, board members and experienced founders want to see three important financial statements, usually every month: the income statement, cash flow statement and balance sheet. Bookkeepers have been preparing these financial packets for ages, but modern bookkeepers like Kruze use automated systems. We’ve built our own, specialized software that interfaces directly with QuickBooks API, and combine it with best-in-class off the shelf solutions to give early-stage startups low cost, highly accurate financial statements and financial reports. However, not all founders are trained finance professionals – software and financial packets are only half the story. Kruze’s accounting team knows how to explain what financial statements mean and how important metrics impact a startup’s strategy.

How is Kruze different?

Kruze Consulting is 100% focused on helping seed and venture funded businesses, and one of our key services is accurate and affordable bookkeeping for startups.

Companies that have raised capital from professional investors require a specialized level of bookkeeping and accounting. It goes well beyond getting the books right – our integrated tax preparation team, FP&A team and CFOs can help your company be ready for the strategic situations that make running a startup special. 

Investor updates, board meetings, being prepared for that next venture round or the unexpected M&A interest – we know what the top venture capitalists and public company M&A teams what to see, and make sure our clients’ books are solid.

l

Professionals in Bookkeeping

Kruze bookkeepers will help your startup have accurate, up-to-date financial statements that you can use to manage your business’ growth and cash flow

Quality bookkeeping provider

Our account managers have an average of 11 years of experience, and are experts on helping young, funded businesses with their bookkeeping

Highly automated systems

We have developed highly automated systems, and our team is experienced handling the nuances of early-stage, venture funded companies.

Kruze’s Key Advantages:

The Best Automated Bookkeeping Systems and People Who Care

  • We’ve created an all-in-one bookkeeping and back office solution for VC backed businesses using best in class accounting automation.
  • Even more importantly, our team loves what we do and we care deeply about your startup’s success.

  • We’ve got the systems, experience and the people to scale with your business from one person to hundreds, from a half a million in seed financing to your $100 million Series D round.

  • Our clients have collective raised over $3.5 billion in venture and seed financing, and one to three of our clients are acquired each and every month.

  • We know what it takes to be ready for the next fund raise – and how to navigate the due diligence public companies conduct when they acquire a venture backed company.

Your books will be ready!

When does a funder need to start worrying about doing bookkeeping?

If you haven’t been keeping track of your books by the time you raise your first outside money, you need to get your books in order.

We generally recommend that businesses move away from spreadsheets and into an accounting software as soon as possible.

  • Day one you start the company and start a bank account.
  • Connect that bank account to QuickBooks.
  • Start getting the bank feed going into QuickBooks and actually characterize the transactions inside of QuickBooks.

 

What to look for in a bookkeeper

 

Need more than a robot to reconcile the accounts, they need a trusted advisor who is in tune with their unique growth path.

Aconter’s finance and bookkeeping team combines experienced accountants with the best off the shelf, and custom built, accounting software. We automate everything but have our experts keep an eye on your financials to catch the mistakes the systems make. Founders shouldn’t be burdened with making sure they carefully and correctly code financial transactions so automated bookkeeping services don’t mess up. We believe that it’s our team’s job to help save our CEOs time and take care of the basic bookkeeping tasks that other services dump onto their clients. Unlike other  bookkeeping services, our team deals with the complexities of early stage books and sets you up with good bookkeeping so you are ready for VC and M&A due diligence – plus you’ll have the financial data you’ll need to grow your company. As pioneers in cloud accounting, Aconter has been an Intuit Firm of the Future Finalist, an Expensify Emerging Partner of the Year, and is a Gusto Gold Partner.

Here is what to look for in a bookkeeper:

Accuracy

Venture capitalists don’t like it when their portfolio companies’ numbers change, and you don’t want your numbers to be squirrely during an acquisition. Because we are totally focused on startup business models, we understand the nuances required to get the numbers right. And because we are one of the leaders in accounting automation, we’ve seen the mistakes the automated systems make. If you are aiming for your early-stage company to become a unicorn, you need accurate books!

Speed

At early-stage companies, decisions are made on tight time frames. We know that your company is burning cash, and understand how important it is to get the financial data you need to make critical decisions. Aconter’s bookkeepers will work with you to find the financial delivery date that works for your needs.

Reliability

Startup CEO’s don’t have time to proof their books. Our team conducts multiple reviews on every client’s financials – every month. And because we are familiar with early-stage companies’ business models, we understand the complexities (and importance) of issues like revenue recognition, ARR, capitalized vs. non-capitalized development costs and more.

Expert Advice

Our team loves working with early-stage companies, and we’ve got the experience to help you make critical financial decisions. And our advice can grow with your company, from simple bookkeeping to part-time CFOs. We have former VC’s on staff to help prepare you for your next funding round, and former IRS agents on hand to assist you as you think through the tax ramifications of selling your company. And we have one more critical advantages – we care more!

Low Time Commitment

CEOs of early-stage companies have a tremendous number of things to accomplish. Managing the books shouldn’t be one of them! Aconter’s bookkeeping team strives to handle all the minutia so you can focus on growing your business, achieving product-market fit, advancing your R&D, hiring, etc. We understand the pressure of running a hyper-growth business, and want to make your financials as easy as possible.

Price

Early-stage companies are rightfully price sensitive. Aconter offers a variety of pricing plans to help startups afford accurate bookkeeping services. Check out our pricing page to learn more.

Ready to work with the early-stage bookkeeping experts at Aconter?

Bookkeeping for recommended systems and files if you are raising money

If you are doing to DIY your books, here are they systems and records your new company needs t

N

Create clean books

N

Keep your investors happy

N

Get the numbers you need to make smart financial decisions

Incorporate as a Delaware C Corp

If you are going to raise real Angel and VC capital, then incorporate as a Delaware C Corp. Venture Capitalists do not typically want to invest in LLCs and S Corps. So if you are raising money, especially from professional or experienced investors, you’ll need to choose a Delaware C Corp as your entity type. Btw – LLC and S corp structures are great if it’s a family owned business and you will not be raising VC capital.

Standalone bank account

Get a standalone bank account for the business. Don’t intermingle investor funds or your business expenses with your personal money!

Set up expense tracking

Set up a system to help with expense tracking. In particular, go for automation that can: document the paper trail of expenses for IRS audit purposes, help keep founder and businesses expenses cleanly separate, and easily integrate with your accounting system. We recommend Expensify, because it’s got a great mobile app, solid online interface, and works well with QuickBooks Online. Learn more about setting up expense tracking.

Set up payroll system

Fire up a payroll system. If you are hiring a team, or getting ready to pay yourself, one of the most important steps in bookkeeping for a startup is getting an automated payroll system that smoothly interfaces with your accounting software.

We typically recommend Gusto or Rippling

Set up a bill payment system.

We suggest Bill.com. Their system has a solid audit trail, works easily online, and interfaces with your accounting system automatically, saving you time. You can also use it to pay contractors – which is a pretty common expense for most startups.

Get an accounting system

We recommend QuickBooks Online (“QBO”) as the right bookkeeping software for early-stage companies and high growth small businesses. It’s the leading small business accounting software in the US for small businesses, and interfaces nicely with other automated systems like payroll.

Set up your chart of accounts 

The chart of accounts will list every “account” where you’ll organize all the records of expenses, revenue, etc. on your general ledger. Basically, it’s a list of all of the places where you might want financial transactions to be recorded.

How Good Bookkeeping Pays for Itself

Companies that are planning on raising venture capital need good bookkeeping – VCs, strategic acquirers and IPO underwriters want financials that are done right – the 1st time.

Founders who try to skimp on bookkeeping can find that poorly kept books can end up being super-costly for a number of reasons. Here are some of the reasons why good bookkeeping matters to early-stage companies:

  • Know where you are spending your money so you can manage costs, control your burn and look good to investors
  • Good books mean you can move fast during VC and M&A due diligence – and being able to share your financials quickly with strategic partners inspires confidence
  • A good accountant helps you make sure your a collecting your revenue and not over-paying vendors, reducing your burn rate
  • Solid recordkeeping means you can cut your burn by capturing an R&D tax credit – this could save your startup up to $250,000 a year

Ready to work with the best Bookkeeper?

Client testimonials

We’re huge fans of Vanessa and the folks at Kruze Consulting. They set up our books, finances, and other operations, and are constantly organized and on top of things. As a startup, you have to focus on your product and customers, and Kruze takes care of everything else (which is a massive sigh of relief). I highly
Vivek Sodera

Co-Founder @ Superhuman

As a startup, moving quickly is a top priority for us and we just needed to get our tax return done. After we uploaded our docs, we got our tax return in 3 days! E-filing was confirmed by Day 4. Super responsive and helpful!
Casey McKerchie

VP, Operations of Calm.com

Avochato has been growing rapidly in the past year – in fact, too quickly for us to keep up with books, taxes, and budgeting for growth. Partnering with Kruze Consulting has been fantastic to manage, track, and analyze our finances while we continue
Alex De Simone Alex De Simone

CEO @ Avochato

Contact Us for a Free Consultation

14 + 7 =